Recommended Reading List #35

Just like buses, just when you've waited a while for one along come two in a row!

The ever-interesting Graham Jones examines the growing communications breach between 'traditional' politicians and the public. He notes the criticism of the Labour party by President Obama's digital strategist and points out how there has to be senior level buy-in from those at the top.

He argues that it is essential to operate at the same level as your intended audience, otherwise whatever effort you may make will be wasted and however hard you try to bridge the communication gap you will look and sound increasingly out of touch and disconnected from those you're trying to reach.

With fewer numbers of voters identifying tribal political loyalties and politicians increasingly seen as careerists separated from normal people in a class of their own he warns established politicians to take note or lose out.